I am sharing with you how I create a social media plan. By the way, a social media plan is the strategy of what you will do for your business using social media in a certain period. This plan should conform to the overall goals and objectives of your business.
So, how I create a social media plan? Here are the steps:
FIRST STEP – SOCIAL CHECK
Evaluate social media presence, this is the basis of all the hard work.
- Is my client on Facebook, Twitter, Instagram, Pinterest, Linked In, Google+?
- Gather all the data – number of followers, likes, shares, comments, clicks, mentions, video views, post reach, etc.
- Analyze data. I always advise my clients that it is better to use fewer social media platforms than to stretch their presence very thinly on every social network. This is also the time that my client should determine what social media platform should work for her business.
SECOND STEP – OBJECTIVE SETTING
Given the data and analysis, set the objectives now. And it should be SMART –Specific, Measurable, Attainable, Relevant and Time-bound.
A client asks me to help her on her Twitter account. She likes to post her old blog posts and like to increase her Twitter engagement.
This is the objective we set:
After two weeks, my tweet engagements will be 3% from 0.6%, by posting images and videos from old blog posts.
THIRD STEP – CREATE CONTENT/CALENDAR
When I create content, I always remember my objective – how will we reach the 3% engagement?
What I did are as follows:
- Visit the website of my client. Look and select the 14 old blog posts. Read the posts.
- Identify the posts that I will do photo cards, infographics, flowcharts, and videos.
- Create a draft two-week calendar to send to my client to ask for approval. It consisted of the following:
- Captions or Tweets; Tweet multiple times a day
- Hashtags to use.
- Images, visuals or videos
- Link to the blog post
It looks like this:
- Send the draft to my client and wait for approval.
- While waiting, I started to create the graphics/visuals and videos.
FOURTH STEP – SCHEDULE POST
I use Hootsuite for scheduling posts. So, everything on the Calendar are transferred to the scheduler.
FIFTH STEP – EVALUATE AND CREATE REPORT
After two weeks, I look for the analytics, create and send the report to my client. For this two-week Twitter project here is the result. Engagement is 2.6% after 14 days…ha-ha! Almost close to the objective!