As a Virtual Assistant, is branding important?
Heck, what is branding by the way…? According to Visual Assistant Talent, “Branding is when that idea or image is marketed so that it is identifiable by more and more people, and identified with a certain service or product when there are many other companies offering the same service or product”.
It means if I don’t have a brand my business won’t be heard! So, branding matters! As I understand
As I understand now, branding is important because it is my business identity. As a Virtual Assistant, my branding will create an impression to my clients and potential clients. And what is that…
- Who I am?
- What will my clients expect from me?
The basic is trust. Am I trustworthy? Will my clients trust me who can’t see every day? Am I reliable? Will I deliver the project until completion? Am I smart? efficient? This are the traits that I like to convey – trustworthy, reliable, smart and efficient.
What my brand will look like was a long journey. I have to think hard and visualize what is my brand. I have to redesign my logo for several times. I have to alter my chosen color palette and typography for hundred of times to fit the personality/traits that I like to convey to my future clients.
But now I have decided.
First is my logo. This is essential to my brand so I decided to create a simple logo.
My color palettes are blue, black, and white.
The blue color represents TRUST, RELIABLE, LOYALTY, and CALMNESS. The black color represents POWER, ELEGANCE, CLASSIC and FORMAL. And the white color represents PURITY and GOODNESS.
And my typographies are Prata and Playfair Display for my blog. For my social media, I will use League Gothic and Cheddar Jack.
I have to be consistent and use my logo, color palettes, and typographies in my marketing efforts.